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IdeasStrategyTrends
May 7, 2019

Experiential Marketing in Music and Beyond: How Creators Stand Out

We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass so

by MC²
Trends
September 12, 2018

The Growth and Possibilities of Pop-Up Stores

The new darlings of the retail world are pop-up stores. According to the American Marketing Association, the retail pop-up shops and short-term store leases are now a $50 billion i

by MC²
Trends
March 9, 2018

10 Insights for Better Trade Show RFP Responses

When it comes to your trade show, RFP doesn’t have to stand for “Really Frustrating Process.” As a supplier of trade show and exhibit services, MC² receives requests for pro

by MC²
IdeasStrategyTrends
February 26, 2018

The Evolution of Experiential Marketing

Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...

by MC²
IdeasStrategyTrends
December 14, 2016

How Immersive Marketing Experiences Can Captivate Event Audiences

When storytelling comes to life, we call it immersive marketing. When done right, immersive marketing transforms an ordinary event into an unforgettable experience and makes engagi

by MC²

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