Top 20 Conferences for Event Marketers in 2020
The new year (and new decade) have arrived, which means the event marketing calendar is filling up fast. The churn and burn of the conference calendar can often feel like a marath
How to Enhance Fan Experience through Omnichannel Campaigns
Regardless of what form fandom takes, whether it be a family with season tickets to their favorite sports team or a teenager obsessing over the latest 2K franchise, one obvious fac
Experiential Marketing in Music and Beyond: How Creators Stand Out
We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass so
The Value of Location-Based Entertainment for IP Holders
It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the W
10 Stats that Prove Face-to-Face Marketing Will Win in 2019
Investing in live events is a forward-thinking strategy that gives you a bigger return on your investment than other traditional marketing methods. Don’t believe us? These ten st
The Growth and Possibilities of Pop-Up Stores
The new darlings of the retail world are pop-up stores. According to the American Marketing Association, the retail pop-up shops and short-term store leases are now a $50 billion i
Sustainable Marketing: Creating Green Events & Exhibits
Ready to reduce waste and modernize your events? We’ve designed an easy-to-use sustainable marketing infographic which outlines small changes that make a big difference.
The 3 Biggest Challenges of Immersive Marketing and How to Overcome Them
The potential of immersive technology is vast and far-reaching. In today’s high tech world, incorporating immersive technology into your events or trade shows is no longer an opt
10 Insights for Better Trade Show RFP Responses
When it comes to your trade show, RFP doesn’t have to stand for “Really Frustrating Process.” As a supplier of trade show and exhibit services, MC² receives requests for pro
The Evolution of Experiential Marketing
Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...
