Experiential Marketing in Music and Beyond: How Creators Stand Out
We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass so
The Growth and Possibilities of Pop-Up Stores
The new darlings of the retail world are pop-up stores. According to the American Marketing Association, the retail pop-up shops and short-term store leases are now a $50 billion i
10 Insights for Better Trade Show RFP Responses
When it comes to your trade show, RFP doesn’t have to stand for “Really Frustrating Process.” As a supplier of trade show and exhibit services, MC² receives requests for pro
The Evolution of Experiential Marketing
Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...
How Immersive Marketing Experiences Can Captivate Event Audiences
When storytelling comes to life, we call it immersive marketing. When done right, immersive marketing transforms an ordinary event into an unforgettable experience and makes engagi
