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Strategy

IdeasStrategyWork
January 27, 2020

5 Wild-and-Crazy Experiential Marketing Examples

Trying to create an event that’s more than just an event? These experiential marketing examples from all over the world are out-of-the-box, over-the-top, and totally inspirationa

by MC²
IdeasStrategy
October 4, 2019

How Pop-Up Stores Are Changing the Retail Landscape

More than ever before, pop-up stores are, well, popping up all over the place. Today, retailers are trading their brick-and-mortar storefronts for temporary shops.

by MC²
IdeasStrategyTrends
August 15, 2019

How to Enhance Fan Experience through Omnichannel Campaigns

Regardless of what form fandom takes, whether it be a family with season tickets to their favorite sports team or a teenager obsessing over the latest 2K franchise, one obvious fac

by MC²
IdeasStrategyTrends
May 7, 2019

Experiential Marketing in Music and Beyond: How Creators Stand Out

We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass so

by MC²
StrategyTrendsWork
April 4, 2019

The Value of Location-Based Entertainment for IP Holders

It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the W

by MC²
IdeasStrategy
March 8, 2019

6 Key Steps for Launching a profitable Experiential Marketing Activation

If you’ve been around the marketing block, you know how big of a deal experiential marketing is these days. Maybe you got your pastrami fix at the recent Carnegie Deli pop-up in

by MC²
IdeasStrategyWork
event advertising agencyevent sales strategyimmersive brand experiences
February 13, 2019

Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right

Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.

by MC²
IdeasStrategyWork
Experiential Advertising Campaignexperiential marketing
January 24, 2019

Bird Box Film Inspires Immersive Location-Based Experience For Netflix

Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative w

by MC²
Strategy
November 28, 2018

Engagement First: Why Experiential is the Key to TV & Film Marketing

Picture an all too familiar scene. It’s Thursday night after a long day at the office and your goals for the night are simple: stream a movie and drink a glass of wine. You open

by MC²
Strategy
People
November 15, 2018

Transform your Trade Show Exhibit Staffers into Selling Machines

What’s the most important asset of your trade show exhibit? Well, as exhibit designers, we’d love to tell you that it’s the exhibit itself.

by MC²

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