Which metrics of past success do you usually consider when building a successful trade show marketing strategy? Drawing a blank? That’s because it’s not an easy question.
According to MPI’s report, 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings. Here
Putting trade show marketing aside for a moment, let’s take a tip from the traditional marketing world. The customer journey is a tried-and-true strategy used to inform communica