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March 2018

IdeasStrategy
March 27, 2018

3 Tips to Keep Your Trade Show Budget in Check

In the face of increasingly sophisticated competition, marketers like you are tasked with developing unique exhibits and impactful experiences while navigating rising costs and shr

by MC²
Strategy
March 23, 2018

Event Marketing ROI: Finding the True Value of Your Exhibit Spend

Event marketing ROI is notoriously difficult to measure. Still, too many event marketers seem to fall for the old line “it’s just about exposure.” Don’t be fooled. Event ma

by MC²
Trends
March 18, 2018

The 3 Biggest Challenges of Immersive Marketing and How to Overcome Them

The potential of immersive technology is vast and far-reaching. In today’s high tech world, incorporating immersive technology into your events or trade shows is no longer an opt

by MC²
IdeasStrategy
March 15, 2018

4 Steps to Boost Your Trade Show ROI at Every Stage

Want to boost your trade show ROI? Who doesn’t? Trade shows help companies build brand awareness and discover new business opportunities, but when you put a significant amout of

by MC²
Trends
March 9, 2018

10 Insights for Better Trade Show RFP Responses

When it comes to your trade show, RFP doesn’t have to stand for “Really Frustrating Process.” As a supplier of trade show and exhibit services, MC² receives requests for pro

by MC²
Ideas
March 3, 2018

Bridging the Gap Between Marketing and Sales to Create a Comprehensive Event Marketing Strategy

The rivalry between marketing and sales is no secret, and when the two departments come head-to-head on the trade show floor, it’s not always pretty. In fact, according to a wid

by MC²
Strategy
March 1, 2018

How to Build a Trade Show Marketing Strategy that Puts Attendees First

Is your experiential trade show marketing strategy built around you, or the people you’re selling to? We all know why most companies exhibit at trade shows—to gather leads for

by MC²

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