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IdeasSustainability
April 21, 2022

Sustainable Actions: The blueprint

Paramus, NJ – Zig Ziglar, an American Author and motivational speaker, once said, “The first step in solving a problem is to recognize that it does exist.”

by MC²
IdeasStrategyWork
January 27, 2020

5 Wild-and-Crazy Experiential Marketing Examples

Trying to create an event that’s more than just an event? These experiential marketing examples from all over the world are out-of-the-box, over-the-top, and totally inspirationa

by MC²
IdeasStrategy
October 4, 2019

How Pop-Up Stores Are Changing the Retail Landscape

More than ever before, pop-up stores are, well, popping up all over the place. Today, retailers are trading their brick-and-mortar storefronts for temporary shops.

by MC²
IdeasStrategyTrends
May 7, 2019

Experiential Marketing in Music and Beyond: How Creators Stand Out

We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass so

by MC²
IdeasStrategyWork
February 13, 2019

Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right

Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.

by MC²
IdeasStrategyWork
June 17, 2018

St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience

MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and success

by MC²
Ideas
March 3, 2018

Bridging the Gap Between Marketing and Sales to Create a Comprehensive Event Marketing Strategy

The rivalry between marketing and sales is no secret, and when the two departments come head-to-head on the trade show floor, it’s not always pretty. In fact, according to a wid

by MC²
IdeasStrategyTrends
February 26, 2018

The Evolution of Experiential Marketing

Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...

by MC²
IdeasStrategy
January 1, 2018

How Much Does It Cost to Launch a Pop-Up Shop?

Pop-up shops can be a great way to ease into your retail idea before taking the plunge on a long-term lease or an exciting way to launch a new product into the public. But like any

by MC²
IdeasStrategyTrends
December 14, 2016

How Immersive Marketing Experiences Can Captivate Event Audiences

When storytelling comes to life, we call it immersive marketing. When done right, immersive marketing transforms an ordinary event into an unforgettable experience and makes engagi

by MC²

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