That’s A Wrap on CONEXPO-CON/AGG 2023
After a three year wait, CONEXPO-CON/AGG 2023 was in full swing and the numbers are in; they’re BIG! Over 140,000 attendees graced this year’s show seeing a 6% increase sinc
CES 2023: MC²’s Most Decorated Year Yet
MC² experienced its most decorated year yet at CES 2023 seeing four of its clients land on EXHIBITOR Group's Best of CES List. We are pleased to announce four of its client partne
MC²’s Award Winning Presence at CES 2022
At precisely 8:30 AM on January 5, 2022, the doors to the Las Vegas Convention Center opened for one of the most prestigious trade show events in the world – the 2022 Consumer El
5 Wild-and-Crazy Experiential Marketing Examples
Trying to create an event that’s more than just an event? These experiential marketing examples from all over the world are out-of-the-box, over-the-top, and totally inspirationa
The Value of Location-Based Entertainment for IP Holders
It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the W
Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right
Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.
Bird Box Film Inspires Immersive Location-Based Experience For Netflix
Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative w
MCH kicks off the 17th annual Art Basel Fair at Miami Beach
The 17th edition of the most anticipated art show in the world came to Miami Beach, courtesy of our parent company, MCH Group. With over 70,000 visitors coming to see galleries fro
Magnum Ice Cream Creates 200,000 Experiences at a SoHo Pop-up Store
We partnered with Unilever to launch the Magnum Pleasure Store in SoHo, NYC. A vacant retail space in downtown Manhattan was transformed into a sophisticated, social media friendly
St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience
MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and success
