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March 22, 2023

That’s A Wrap on CONEXPO-CON/AGG 2023

After a three year wait, CONEXPO-CON/AGG 2023 was in full swing and the numbers are in; they’re BIG! Over 140,000 attendees graced this year’s show seeing a 6% increase sinc

by MC²
Work
February 22, 2023

CES 2023: MC²’s Most Decorated Year Yet

MC² experienced its most decorated year yet at CES 2023 seeing four of its clients land on EXHIBITOR Group's Best of CES List. We are pleased to announce four of its client partne

by MC²
Work
People
March 2, 2022

MC²’s Award Winning Presence at CES 2022

At precisely 8:30 AM on January 5, 2022, the doors to the Las Vegas Convention Center opened for one of the most prestigious trade show events in the world – the 2022 Consumer El

by MC²
IdeasStrategyWork
January 27, 2020

5 Wild-and-Crazy Experiential Marketing Examples

Trying to create an event that’s more than just an event? These experiential marketing examples from all over the world are out-of-the-box, over-the-top, and totally inspirationa

by MC²
StrategyTrendsWork
April 4, 2019

The Value of Location-Based Entertainment for IP Holders

It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the W

by MC²
IdeasStrategyWork
event advertising agencyevent sales strategyimmersive brand experiences
February 13, 2019

Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right

Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.

by MC²
IdeasStrategyWork
Experiential Advertising Campaignexperiential marketing
January 24, 2019

Bird Box Film Inspires Immersive Location-Based Experience For Netflix

Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative w

by MC²
IdeasWork
December 25, 2018

MCH kicks off the 17th annual Art Basel Fair at Miami Beach

The 17th edition of the most anticipated art show in the world came to Miami Beach, courtesy of our parent company, MCH Group. With over 70,000 visitors coming to see galleries fro

by MC²
Work
August 17, 2018

Magnum Ice Cream Creates 200,000 Experiences at a SoHo Pop-up Store

We partnered with Unilever to launch the Magnum Pleasure Store in SoHo, NYC. A vacant retail space in downtown Manhattan was transformed into a sophisticated, social media friendly

by MC²
IdeasStrategyWork
June 17, 2018

St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience

MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and success

by MC²

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