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Author: MC²

Strategy
March 23, 2018

Event Marketing ROI: Finding the True Value of Your Exhibit Spend

Event marketing ROI is notoriously difficult to measure. Still, too many event marketers seem to fall for the old line “it’s just about exposure.” Don’t be fooled. Event ma

by MC²
Trends
March 9, 2018

10 Insights for Better Trade Show RFP Responses

When it comes to your trade show, RFP doesn’t have to stand for “Really Frustrating Process.” As a supplier of trade show and exhibit services, MC² receives requests for pro

by MC²
Ideas
March 3, 2018

Bridging the Gap Between Marketing and Sales to Create a Comprehensive Event Marketing Strategy

The rivalry between marketing and sales is no secret, and when the two departments come head-to-head on the trade show floor, it’s not always pretty. In fact, according to a wid

by MC²
Strategy
March 1, 2018

How to Build a Trade Show Marketing Strategy that Puts Attendees First

Is your experiential trade show marketing strategy built around you, or the people you’re selling to? We all know why most companies exhibit at trade shows—to gather leads for

by MC²
Work
February 26, 2018

Built to Wow: Caterpillar at CONEXPO-CON

Designing a once-in-a-lifetime experience for a construction trade show exhibit is no small feat. When Caterpillar came to MC² for an unforgettable, immersive live exhibit, we kne

by MC²
IdeasStrategyTrends
February 26, 2018

The Evolution of Experiential Marketing

Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...

by MC²
Strategy
Short
February 15, 2018

6 Metrics to Build the Best Trade Show Marketing Strategy

Which metrics of past success do you usually consider when building a successful trade show marketing strategy? Drawing a blank? That’s because it’s not an easy question.

by MC²
IdeasStrategy
January 1, 2018

How Much Does It Cost to Launch a Pop-Up Shop?

Pop-up shops can be a great way to ease into your retail idea before taking the plunge on a long-term lease or an exciting way to launch a new product into the public. But like any

by MC²
IdeasStrategyTrends
December 14, 2016

How Immersive Marketing Experiences Can Captivate Event Audiences

When storytelling comes to life, we call it immersive marketing. When done right, immersive marketing transforms an ordinary event into an unforgettable experience and makes engagi

by MC²
Strategy
December 14, 2016

Quick Tips for Choosing the Right Event For Your Company

As we all know, not every event is created equally and not every event provides the best results. Just because a particular event is scheduled right in your own backyard doesn’t

by MC²

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