The Experiential Edit, Vol. 4: Heather Casteel, SVP of Operations, Experiential at MC²
Heather Casteel, SVP of Experiential Operations at MC² shares her perspective on leadership, creative problem-solving, community building, and why the strongest brand experiences
The Experiential Edit, Vol. 3: Simon Waloszek, Creative Director at MC²
In this edition of The Experiential Edit, Simon Waloszek shares his perspective on experiential marketing, creative risk, AI, and why the most memorable brand experiences are the o
The Experiential Edit, Vol. 2: MacKenzie Steffens, Executive Producer, Experiential at MC²
MacKenzie Steffens knows that creating unforgettable experiences takes far more than creativity alone. As Executive Producer of Experiential at MC², she brings brand stories to li
The Experiential Edit, Vol. 1: John Gilson, Head of Experiential and Live Events at MC²
We sat down with John Gilson, Head of Experiential and Live Events at MC², to talk about career beginnings, creative processes, audience impact, and why experiential and live even
Squared Away – The Experiential Arm
We’re stepping out from behind the trade show walls and diving into the strategy, storytelling, and structure behind one of the fastest-growing areas of our business: experientia
Squared Away – The Sleeping Giant
While CES may kick off the year with a bang, NRF is the quiet force that follows—bold in presence, fast in execution, and essential for brands looking to make an early splash in
Squared Away – Conveniently Convenient: Exhibiting at NACS
Ever get hungry walking the show floor? If so, then you've missed attending NACS where the show floor turns into your favorite convenience store shelves!
MC² Announces Kevin Nalepka as President
MC², an MCH Group company, has announced Kevin Nalepka as President effective immediately.
Hispanic Heritage Month ’24
From September 15th to October 15th, we come together to celebrate Hispanic Heritage Month, a time to honor the Hispanic community's influence and contributions within the United S
Squared Away – Anniversary Episode: 25 Years of MC²
What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999?