Event marketing ROI is notoriously difficult to measure. Still, too many event marketers seem to fall for the old line “it’s just about exposure.” Don’t be fooled. Event ma
The potential of immersive technology is vast and far-reaching. In today’s high tech world, incorporating immersive technology into your events or trade shows is no longer an opt
Want to boost your trade show ROI? Who doesn’t? Trade shows help companies build brand awareness and discover new business opportunities, but when you put a significant amout of
The rivalry between marketing and sales is no secret, and when the two departments come head-to-head on the trade show floor, it’s not always pretty. In fact, according to a wid
Is your experiential trade show marketing strategy built around you, or the people you’re selling to? We all know why most companies exhibit at trade shows—to gather leads for
Which metrics of past success do you usually consider when building a successful trade show marketing strategy? Drawing a blank? That’s because it’s not an easy question.