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Author: MC²

IdeasStrategyTrends
August 15, 2019

How to Enhance Fan Experience through Omnichannel Campaigns

Regardless of what form fandom takes, whether it be a family with season tickets to their favorite sports team or a teenager obsessing over the latest 2K franchise, one obvious fac

by MC²
IdeasStrategyTrends
May 7, 2019

Experiential Marketing in Music and Beyond: How Creators Stand Out

We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass so

by MC²
StrategyTrendsWork
April 4, 2019

The Value of Location-Based Entertainment for IP Holders

It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the W

by MC²
IdeasStrategyWork
event advertising agencyevent sales strategyimmersive brand experiences
February 13, 2019

Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right

Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.

by MC²
IdeasStrategyWork
Experiential Advertising Campaignexperiential marketing
January 24, 2019

Bird Box Film Inspires Immersive Location-Based Experience For Netflix

Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative w

by MC²
IdeasWork
December 25, 2018

MCH kicks off the 17th annual Art Basel Fair at Miami Beach

The 17th edition of the most anticipated art show in the world came to Miami Beach, courtesy of our parent company, MCH Group. With over 70,000 visitors coming to see galleries fro

by MC²
Trends
December 19, 2018

10 Stats that Prove Face-to-Face Marketing Will Win in 2019

Investing in live events is a forward-thinking strategy that gives you a bigger return on your investment than other traditional marketing methods. Don’t believe us? These ten st

by MC²
Strategy
November 28, 2018

Engagement First: Why Experiential is the Key to TV & Film Marketing

Picture an all too familiar scene. It’s Thursday night after a long day at the office and your goals for the night are simple: stream a movie and drink a glass of wine. You open

by MC²
Strategy
People
November 15, 2018

Transform your Trade Show Exhibit Staffers into Selling Machines

What’s the most important asset of your trade show exhibit? Well, as exhibit designers, we’d love to tell you that it’s the exhibit itself.

by MC²
Strategy
event sales strategyimmersive brand experiences
October 25, 2018

How Modern Ride and Drive Events are Engaging Customers Like Never Before

The term “Ride and Drive” has come to mean so much more than the name implies. Today’s Ride and Drive Events are dynamic, experiential programs that fully immerse customers i

by MC²

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