Experiential Marketing Metrics: How to Measure Success
It’s not just you — experiential marketing metrics can be tricky. In fact, the overall success of an experiential marketing campaign is a notoriously hard thing to measure. In
4 Ways Pop-Up Shop Marketing Can Work For Your Business
It might be easy to discount the pop-up shop idea – maybe you think it’s expensive, a logistical nightmare, complicated to pull off, or all around too risky. The common mistake
Event Marketing: Strategies, Tactics, & Need-to-Know Trends
We hear it over and over again: young people are much more likely to spend their money on experiences than they are on products. That’s why millennials are sometimes referred to
The Growth and Possibilities of Pop-Up Stores
The new darlings of the retail world are pop-up stores. According to the American Marketing Association, the retail pop-up shops and short-term store leases are now a $50 billion i
Magnum Ice Cream Creates 200,000 Experiences at a SoHo Pop-up Store
We partnered with Unilever to launch the Magnum Pleasure Store in SoHo, NYC. A vacant retail space in downtown Manhattan was transformed into a sophisticated, social media friendly
Connected Experiences: How to Fuse Social into Your Live Events
Ah. Life in the digital age. A time when attending a party means Snapchat coverage, when life-changing moments must be documented to have actually happened, and when relationships
What is Experiential Marketing and How Can You Make it Work for Your Business?
Experiential marketing is a hot topic right now, but it’s certainly not a trend. An all-encompassing term used to describe marketing and advertising activations that focus on th
4 Ways to Crush Experiential Virtual Reality at Your Next Live Event
When Thomas Cook, a British travel company, gave each of its visitors a 360-degree travel experience using Virtual Reality (VR) headsets, they inspired a wave of new travel booking
St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience
MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and success
Sustainable Marketing: Creating Green Events & Exhibits
Ready to reduce waste and modernize your events? We’ve designed an easy-to-use sustainable marketing infographic which outlines small changes that make a big difference.