Transform your Trade Show Exhibit Staffers into Selling Machines
What’s the most important asset of your trade show exhibit? Well, as exhibit designers, we’d love to tell you that it’s the exhibit itself.
How Modern Ride and Drive Events are Engaging Customers Like Never Before
The term “Ride and Drive” has come to mean so much more than the name implies. Today’s Ride and Drive Events are dynamic, experiential programs that fully immerse customers i
Experiential Marketing Metrics: How to Measure Success
It’s not just you — experiential marketing metrics can be tricky. In fact, the overall success of an experiential marketing campaign is a notoriously hard thing to measure. In
4 Ways Pop-Up Shop Marketing Can Work For Your Business
It might be easy to discount the pop-up shop idea – maybe you think it’s expensive, a logistical nightmare, complicated to pull off, or all around too risky. The common mistake
Event Marketing: Strategies, Tactics, & Need-to-Know Trends
We hear it over and over again: young people are much more likely to spend their money on experiences than they are on products. That’s why millennials are sometimes referred to
The Growth and Possibilities of Pop-Up Stores
The new darlings of the retail world are pop-up stores. According to the American Marketing Association, the retail pop-up shops and short-term store leases are now a $50 billion i
Magnum Ice Cream Creates 200,000 Experiences at a SoHo Pop-up Store
We partnered with Unilever to launch the Magnum Pleasure Store in SoHo, NYC. A vacant retail space in downtown Manhattan was transformed into a sophisticated, social media friendly
Connected Experiences: How to Fuse Social into Your Live Events
Ah. Life in the digital age. A time when attending a party means Snapchat coverage, when life-changing moments must be documented to have actually happened, and when relationships
What is Experiential Marketing and How Can You Make it Work for Your Business?
Experiential marketing is a hot topic right now, but it’s certainly not a trend. An all-encompassing term used to describe marketing and advertising activations that focus on th
4 Ways to Crush Experiential Virtual Reality at Your Next Live Event
When Thomas Cook, a British travel company, gave each of its visitors a 360-degree travel experience using Virtual Reality (VR) headsets, they inspired a wave of new travel booking