3 Tips to Keep Your Trade Show Budget in Check
In the face of increasingly sophisticated competition, marketers like you are tasked with developing unique exhibits and impactful experiences while navigating rising costs and shr
Event Marketing ROI: Finding the True Value of Your Exhibit Spend
Event marketing ROI is notoriously difficult to measure. Still, too many event marketers seem to fall for the old line “it’s just about exposure.” Don’t be fooled. Event ma
The 3 Biggest Challenges of Immersive Marketing and How to Overcome Them
The potential of immersive technology is vast and far-reaching. In today’s high tech world, incorporating immersive technology into your events or trade shows is no longer an opt
4 Steps to Boost Your Trade Show ROI at Every Stage
Want to boost your trade show ROI? Who doesn’t? Trade shows help companies build brand awareness and discover new business opportunities, but when you put a significant amout of
10 Insights for Better Trade Show RFP Responses
When it comes to your trade show, RFP doesn’t have to stand for “Really Frustrating Process.” As a supplier of trade show and exhibit services, MC² receives requests for pro
Bridging the Gap Between Marketing and Sales to Create a Comprehensive Event Marketing Strategy
The rivalry between marketing and sales is no secret, and when the two departments come head-to-head on the trade show floor, it’s not always pretty. In fact, according to a wid
How to Build a Trade Show Marketing Strategy that Puts Attendees First
Is your experiential trade show marketing strategy built around you, or the people you’re selling to? We all know why most companies exhibit at trade shows—to gather leads for
Built to Wow: Caterpillar at CONEXPO-CON
Designing a once-in-a-lifetime experience for a construction trade show exhibit is no small feat. When Caterpillar came to MC² for an unforgettable, immersive live exhibit, we kne
The Evolution of Experiential Marketing
Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...
6 Metrics to Build the Best Trade Show Marketing Strategy
Which metrics of past success do you usually consider when building a successful trade show marketing strategy? Drawing a blank? That’s because it’s not an easy question.