Magnum Ice Cream Creates 200,000 Experiences at a SoHo Pop-up Store
We partnered with Unilever to launch the Magnum Pleasure Store in SoHo, NYC. A vacant retail space in downtown Manhattan was transformed into a sophisticated, social media friendly
St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience
MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and success
Built to Wow: Caterpillar at CONEXPO-CON
Designing a once-in-a-lifetime experience for a construction trade show exhibit is no small feat. When Caterpillar came to MC² for an unforgettable, immersive live exhibit, we kne
How We Created a Mobile Marketing Solution
Designed and engineered by MC², “FlexBox” is a mobile marketing exhibit which can be used for both indoor and outdoor activations. In other words, it will enable you to Flex Y
Finding value in your exhibit spend
STRATEGYWORK DECEMBER 14, 2016 Finding Value In Your Exhibit Spend by MC² The amount of money that you spend on exhibiting materials can be a tight rope act. You have to walk the