The Value of Face-to-Face Marketing in a Digital Age
According to MPI’s report, 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings. Here
Trade Show Marketing Strategy and the Psychology of the Sale
Putting trade show marketing aside for a moment, let’s take a tip from the traditional marketing world. The customer journey is a tried-and-true strategy used to inform communica
How We Created a Mobile Marketing Solution
Designed and engineered by MC², “FlexBox” is a mobile marketing exhibit which can be used for both indoor and outdoor activations. In other words, it will enable you to Flex Y
How Much Does It Cost to Launch a Pop-Up Shop?
Pop-up shops can be a great way to ease into your retail idea before taking the plunge on a long-term lease or an exciting way to launch a new product into the public. But like any
How Immersive Marketing Experiences Can Captivate Event Audiences
When storytelling comes to life, we call it immersive marketing. When done right, immersive marketing transforms an ordinary event into an unforgettable experience and makes engagi
Quick Tips for Choosing the Right Event For Your Company
As we all know, not every event is created equally and not every event provides the best results. Just because a particular event is scheduled right in your own backyard doesn’t
Finding value in your exhibit spend
STRATEGYWORK DECEMBER 14, 2016 Finding Value In Your Exhibit Spend by MC² The amount of money that you spend on exhibiting materials can be a tight rope act. You have to walk the
Designing Trade Show Displays to Inspire an Emotional Experience
As a trade show exhibitor, you want attendees to commit to a relationship with your business. Whether that’s signing up for a free trial offer, joining a mailing list or simply d