MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and successfully transformed a vacant retail space into an interactive brand experience where customers were able to immerse themselves within the latest St. Ives products and concepts. With a mixing bar and so many custom combinations to choose from, St. Ives customers and enthusiasts had a memorable experience creating their own beauty blends with a personal touch.
See behind the scenes footage before and on opening day of the eventful St. Ives pop-up store.
Interested in bringing your brand to life through a pop-up store? Let MC² turn your vision into reality. Let’s talk!