Knowledge

St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience

Category: Ideas, Strategy, Work

MC² joined forces with Unilever and a design agency to create the St. Ives pop-up store in NYC. As chief architect of the project, we interpreted the client’s vision and successfully transformed a vacant retail space into an interactive brand experience where customers were able to immerse themselves within the latest St. Ives products and concepts. With a mixing bar and so many custom combinations to choose from, St. Ives customers and enthusiasts had a memorable experience creating their own beauty blends with a personal touch.

See behind the scenes footage before and on opening day of the eventful St. Ives pop-up store.

 

 

Interested in bringing your brand to life through a pop-up store? Let MC² turn your vision into reality. Let’s talk!

About

MC² is an award-winning brand experience solutions agency.

Work

Check out our recent activations and dynamic experiences.

Contact

Want to work with us? Get in touch and let us know.

Thank You!

We received your request for “St. Ives Pop-up Store Delights Consumers with Interactive Mixing Bar Experience”.

Look for an email from MC² with a link and information to download. If you do not receive the email, please check your spam folder or contact
info@mc-2.com.

Caroline Meyers
Director MC² Corporate Communications