Knowledge Hub: Insights, News, Podcasts, & More
The Experiential Edit, Vol. 2: MacKenzie Steffens, Executive Producer, Experiential at MC²
MacKenzie Steffens knows that creating unforgettable experiences takes far more than creativity alone. As Executive Producer of Experiential at MC², she brings brand stories to life through large-scale activations, global tours, and immersive events that leave lasting impressions on audiences around the world.
Celebrating Award-Winning Work: The Caterpillar Centennial World Tour
The Caterpillar Centennial World Tour continues to earn recognition across the experiential marketing industry, with multiple awards highlighting the scale, innovation, and execution behind the global mobile experience developed in partnership with Caterpillar.
The Experiential Edit, Vol. 1: John Gilson, Head of Experiential and Live Events at MC²
We sat down with John Gilson, Head of Experiential and Live Events at MC², to talk about career beginnings, creative processes, audience impact, and why experiential and live events continue to matter more than ever.
Advancing Circularity in Temporary Exhibit Builds
At MC², circular thinking is shaping how we build temporary exhibits. In 2025, the expanded use of our Thunder structural system helped keep more than 15 kilometers of materials in circulation, demonstrating how smart design can reduce waste while delivering high-impact builds.
Introducing Women in Events: Sponsored by MC² x CEMA
Across the events industry, women are playing a key role in shaping what comes next. Women in Events (WIE) is a collaborative initiative developed in partnership with MC² and CEMA, created to explore and support the evolving role of women across the events industry.
A Century in Motion: The Caterpillar Centennial World Tour
The Caterpillar Centennial World Tour recognized the workforce behind the brand, celebrating the people who have built its legacy over the last century.
MC² Continues Industry Recognition with Exhibitor’s “FindIt – Top 40” Honor for 2026
MC² is featured in EXHIBITOR Online's FindIt Top 40 2026, highlighting the collaborative work of teams across design, production, and operations who create engaging exhibit environments for clients around the world.
MC² Builds Four Standout Exhibits at CES 2026
At CES 2026, four client environments designed and fabricated by MC² were included in Exhibitor Online’s the Best of CES list.
MC² at CES 2026: Where Innovation Becomes Experience
CES 2026 brought the world’s most ambitious brands to Las Vegas, and MC² helped them show up boldly.