Celebrating Award-Winning Work: The Caterpillar Centennial World Tour
The Caterpillar Centennial World Tour continues to earn recognition across the experiential marketing industry, with multiple awards highlighting the scale, innovation, and executi
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MC²
The Experiential Edit, Vol. 1: John Gilson, Head of Experiential and Live Events at MC²
We sat down with John Gilson, Head of Experiential and Live Events at MC², to talk about career beginnings, creative processes, audience impact, and why experiential and live even
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MC²