February 19, 2026

MC² at CES 2026: Where Innovation Becomes Experience

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CES 2026 brought the world’s most ambitious brands to Las Vegas, and MC² helped them show up boldly.

From cinematic LED environments and double-deck mobility showcases to private innovation suites and live in-vehicle demos, we transformed breakthrough technology into immersive brand experiences that commanded attention and drove meaningful engagement.

Here’s how we helped our partners stand out on the world’s biggest innovation stage.

Samsung

Samsung redefined its CES presence with a fully immersive ballroom takeover at the Wynn Las Vegas. In partnership with Cheil Worldwide, MC² transformed the space into a high-impact destination, beginning with a projector-mapped tunnel and unfolding into curated environments featuring micro-RGB displays, smart appliances, residential vignettes, and a projection art museum. The result: a powerful expression of connected living brought to life through design and precise execution.

AARP

AARP’s AgeTech Collaborative™ challenged expectations with one of CES’s most visually arresting environments. MC² led the project, from concept through execution, creating a cinematic, generative AI–powered experience featuring immersive vignettes, layered sound, large-scale visuals, and three 18’ x 9’ LED walls. The exhibit reframed aging innovation as bold, forward-thinking, and deeply human.

John Deere

John Deere delivered an immersive demonstration of intelligent systems transforming farming and construction. Centered around the X9 Combine Harvester, the booth combined real-time digital simulations, scaled models, and hands-on machine interaction, turning advanced autonomy and smart systems into accessible, high-impact storytelling.

KPIT

For global mobility technology leader KPIT, MC² created a purpose-built environment designed for high-value conversations. The private, immersive meeting space provided a focused platform for demos and strategic engagement, enabling meaningful connections beyond the show floor noise.

Uber Technologies

Uber AI Solutions showcased its AI and human-intelligence platform within a clean, elevated environment designed to drive clarity and conversation. Integrated digital storytelling and refined branding ensured the technology and its impact remained front and center.

Acer

Acer America hosted a polished, private meeting environment built for hands-on exploration and executive dialogue. Interactive displays and refreshed design elements, including a bold floral installation, created a sophisticated setting that reinforced innovation while elevating the brand experience.

Pioneer

Pioneer made a bold statement with a double-deck exhibit showcasing vehicles, motorcycles, and interactive demo stations. The immersive two-story experience balanced dynamic product storytelling with a dedicated upper-level conference suite blending scale, presence, and strategic engagement.

OpenWorkspace

To demonstrate its breakthrough desktop platform, OpenWorkspace partnered with MC² to translate complex software innovation into a live, immersive product experience, allowing attendees to see and feel a fundamentally new way of working.

AirConsole

AirConsole turned vehicles into gaming platforms and MC² brought the experience to life inside BMW and Audi vehicles. Live gameplay demonstrations showcased how in-car entertainment is evolving, redefining connectivity and passenger engagement in real time.

MediaTek

MediaTek showcased the intelligence powering next-generation connected experiences from automotive platforms to AI-driven devices. MC² designed a streamlined, high-impact environment that translated advanced semiconductor innovation into tangible, real-world applications, positioning MediaTek as a foundational force behind the future of connectivity.

Caterpillar

Marking 100 years of leadership, Caterpillar balanced heritage and horizon with a bold showcase of autonomy and AI. Anchored by an iconic excavator, the exhibit blended museum-style storytelling, interactive demo pods, theater content, and a strategic meeting space, reinforcing Caterpillar’s evolution from industrial powerhouse to technology-driven innovator.

Built to Perform on the World Stage

CES demands more than presence; it demands impact.

At every scale, MC² delivered immersive environments engineered for engagement, precision-built for performance, and designed to transform technical innovation into human connection.

Because when innovation matters, execution defines it.