Squared Away – The Experiential Arm
After recently debuting an events industry-focused podcast titled Squared Away by MC², we make our way down the world of corporate marketing and the endless capabilities it offers any brand.
EPISODE 10 – The Experiential Arm
From global road tours to proprietary events, MC²’s Live and Consumer Events teams are unified under one experiential engine—built to flex, scale, and support brands of all kinds.
John Gilson, MacKenzie Steffens, and Heather Casteel share their industry experience, highlight key projects including Caterpillar's Centennial World Tour, and explain how their agency-model fits into our company's day-to-day right from the Squared Away studios in Paramus, NJ.
When a single campaign stretches across continents, timelines, and teams—let’s just say, it hits different.
Prefer to listen? Click below to check us out on your preferred platform:
Listen on Spotify: Click here
Listen on Apple Podcast: Click here
Liston on Amazon Music: Click here
