Trends – MC².com https://www.mc-2.com MC² is an award-winning brand experience solutions agency. Thu, 02 Jul 2026 14:05:32 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.3 https://www.mc-2.com/wp-content/uploads/2022/05/MC²_Black_Outline-100x100.png Trends – MC².com https://www.mc-2.com 32 32 Top 20 Conferences for Event Marketers in 2020 https://www.mc-2.com/top-20-conferences-for-event-marketers-in-2020/ Fri, 24 Jan 2020 23:03:00 +0000 https://www.mc-2.com/?p=41819 The new year (and new decade) have arrived, which means the event marketing calendar is filling up fast. The churn and burn of the conference calendar can often feel like a marathon of shows and while MC² is hard at work turning visions into reality, we wanted to take a step back and see what others might be doing.

The post Top 20 Conferences for Event Marketers in 2020 appeared first on MC².com.

]]> How to Enhance Fan Experience through Omnichannel Campaigns https://www.mc-2.com/how-to-enhance-fan-experience-through-omnichannel-campaigns/ Thu, 15 Aug 2019 23:28:00 +0000 https://www.mc-2.com/?p=41687 Regardless of what form fandom takes, whether it be a family with season tickets to their favorite sports team or a teenager obsessing over the latest 2K franchise, one obvious factor ties everyone together: passion.

The post How to Enhance Fan Experience through Omnichannel Campaigns appeared first on MC².com.

]]> Experiential Marketing in Music and Beyond: How Creators Stand Out https://www.mc-2.com/experiential-marketing-in-music-and-beyond-how-creators-stand-out/ Tue, 07 May 2019 22:37:00 +0000 https://www.mc-2.com/?p=41465 We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass some of the difficulties that come with the shifting landscape of their industry, and gain widespread attention?

The post Experiential Marketing in Music and Beyond: How Creators Stand Out appeared first on MC².com.

]]> The Value of Location-Based Entertainment for IP Holders https://www.mc-2.com/the-value-of-location-based-entertainment-for-ip-holders/ Thu, 04 Apr 2019 06:15:00 +0000 https://www.mc-2.com/?p=41731 It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the Wizarding World of Harry Potter at Universal Parks & Resorts. Suddenly, the spells and creatures and daring heroes are no longer a fantasy – they’re real.

The post The Value of Location-Based Entertainment for IP Holders appeared first on MC².com.

]]> Bird Box Film Inspires Breathtaking Experience For Netflix Road Show nonadult 10 Stats that Prove Face-to-Face Marketing Will Win in 2019 https://www.mc-2.com/10-stats-that-prove-face-to-face-marketing-win-2019/ Wed, 19 Dec 2018 22:39:00 +0000 https://www.mc-2.com/?p=41800 Investing in live events is a forward-thinking strategy that gives you a bigger return on your investment than other traditional marketing methods. Don’t believe us? These ten statistics might change your mind.

The post 10 Stats that Prove Face-to-Face Marketing Will Win in 2019 appeared first on MC².com.

]]> The Growth and Possibilities of Pop-Up Stores https://www.mc-2.com/the-growth-and-possibilities-of-pop-up-stores/ Wed, 12 Sep 2018 17:01:00 +0000 https://coppola.qodeinteractive.com/?p=6559 The new darlings of the retail world are pop-up stores. According to the American Marketing Association, the retail pop-up shops and short-term store leases are now a $50 billion industry and growing.

The post The Growth and Possibilities of Pop-Up Stores appeared first on MC².com.

]]> Sustainable Marketing: Creating Green Events & Exhibits https://www.mc-2.com/sustainable-marketing-creating-green-events-exhibits-infographic/ Thu, 19 Apr 2018 22:24:00 +0000 https://www.mc-2.com/?p=41936 Ready to reduce waste and modernize your events? We’ve designed an easy-to-use sustainable marketing infographic which outlines small changes that make a big difference.

The post Sustainable Marketing: Creating Green Events & Exhibits appeared first on MC².com.

]]> The 3 Biggest Challenges of Immersive Marketing and How to Overcome Them https://www.mc-2.com/3-biggest-challenges-immersive-marketing-overcome/ Sun, 18 Mar 2018 05:43:00 +0000 https://www.mc-2.com/?p=41711 The potential of immersive technology is vast and far-reaching. In today’s high tech world, incorporating immersive technology into your events or trade shows is no longer an option, but a prerogative.

The post The 3 Biggest Challenges of Immersive Marketing and How to Overcome Them appeared first on MC².com.

]]> 10 Insights for Better Trade Show RFP Responses https://www.mc-2.com/0-insights-better-trade-show-rfp-responses/ Fri, 09 Mar 2018 23:59:00 +0000 https://mc2experience.com/?p=40591 When it comes to your trade show, RFP doesn’t have to stand for “Really Frustrating Process.” As a supplier of trade show and exhibit services, MC² receives requests for proposals (RFPs) and information (RFIs) all the time. While we readily admit that some trade show RFPs are downright difficult, others actually make the process of providing information easier, which helps us deliver more rewarding outcomes for you.

The post 10 Insights for Better Trade Show RFP Responses appeared first on MC².com.

]]> The Evolution of Experiential Marketing https://www.mc-2.com/evolution-experiential-marketing/ Mon, 26 Feb 2018 23:28:00 +0000 https://www.mc-2.com/?p=41450 Experiential marketing should be as astonishing today as it was at the 1852 World’s Fair when marketing maverick Elisha Otis stepped into the elevator and made history...

The post The Evolution of Experiential Marketing appeared first on MC².com.

]]>