The Experiential Edit, Vol. 2: MacKenzie Steffens, Executive Producer, Experiential at MC²
MacKenzie Steffens knows that creating unforgettable experiences takes far more than creativity alone. As Executive Producer of Experiential at MC², she brings brand stories to li
The Experiential Edit, Vol. 1: John Gilson, Head of Experiential and Live Events at MC²
We sat down with John Gilson, Head of Experiential and Live Events at MC², to talk about career beginnings, creative processes, audience impact, and why experiential and live even
Introducing Women in Events: Sponsored by MC² x CEMA
Across the events industry, women are playing a key role in shaping what comes next. Women in Events (WIE) is a collaborative initiative developed in partnership with MC² and CEMA
Squared Away – The Experiential Arm
We’re stepping out from behind the trade show walls and diving into the strategy, storytelling, and structure behind one of the fastest-growing areas of our business: experientia
Squared Away – The Sleeping Giant
While CES may kick off the year with a bang, NRF is the quiet force that follows—bold in presence, fast in execution, and essential for brands looking to make an early splash in
Squared Away – Conveniently Convenient: Exhibiting at NACS
Ever get hungry walking the show floor? If so, then you've missed attending NACS where the show floor turns into your favorite convenience store shelves!
Squared Away – Anniversary Episode: 25 Years of MC²
What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999?
Squared Away – Cementing the Future with CEMA
We're live with our sixth insert of Squared Away! Join us as we take a deep dive into the world of networking, building connections, and the future for CEMA with its VP of Strategy
Squared Away – I’m Ichi’ng for More!
Check out Ep. 5 of Squared Away as our host sits down with the brilliant minds at Club Ichi to discuss the importance in communities and associations within the Event space, thinki
Squared Away – Connections in Events
Vice President of Growth, Jessica Gauvin and Mike Hanifan, Senior Strategic Sales Executive talk the important in building connections within the Events industry on Episode 4 of Sq