KNOWLEDGE

Expert articles, white papers, infographics and other resources to help enhance your role as an immersive marketing professional

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The Adventures of a Trade Show Mystery Shopper

Canon Takes Center Stage at NAB [Video]

Building Trust Through Trade Show Exhibits

The Best-Kept Trade Show Marketing Strategy Secret

Sustainable Marketing: Creating Green Events & Exhibits [Infographic]

3 Tips for Building a Better Trade Show Experience

Stop the Disconnect: Maintaining Brand Consistency at Trade Show Exhibits

3 Tips to Keep Your Trade Show Budget in Check

Event Marketing ROI: Finding the True Value of Your Exhibit Spend

Trade Show Technology and the Internet of Things (IoT)

4 Steps to Boost Your Trade Show ROI at Every Stage

How to Choose the Right Trade Show Booth Location: 6 Tips for Success

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eConnections Digest was created by MC² in 2005 to help event and exhibit professionals excel in their jobs. Our online digest directly addresses the concerns of today’s trade show and conference exhibitor. Features on current technology, advances in exhibit design, attracting and retaining visitors combine with practical tips on leadership and productivity in the exhibit and event space.

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