TikTok at SXSW 2023
‘TikTok is Entertainment that drives Impact’
From March 10-19, over 300,000 attendees gathered in Austin, TX for the internationally renowned event, SXSW, to help celebrate the latest in music, tech, and film through a series of activations, including private events, pop-ups, concerts, film premieres, and more. We are proud to announce, MC² successfully partnered with TikTok at SXSW from the 11th to the 13th adding a new show to our historical data further expanding our event portfolio! During the 10-day event, TikTok looked to focus on providing a memorable, fun and engaging presence driving their core message of, “TikTok is Entertainment that drives Impact.”
To achieve the brand’s need at SXSW, there were a total of five activations at the Inn Cahoots venue including Branded Client HQ Lounge, B2B meeting spaces for T2Ts, Scalable programming spacefor up to 150 attendees, evening party, and indoor activation spaces for engagement.