Lucid Dream Ahead Launch
MC² and Lucid Motors partnered to disrupt New York City’s commuters with strategically placing three Dream Ahead enclosures (pictured) at the Oculus, Hudson Yards, and Madison Square Park over the weekend with a QR code linking the audience into an augmented reality highlighting the Lucid Air. On Monday morning, the wrapping was removed from the enclosures introducing the public to its Lucid Air model aligning with the official IPO announcement. Check out the video for the campaign leading up to Lucid Motors' NYC IPO event.
May to Dec 2021
6 Months pre-planning & strategy
Total Development Time
Total Deployment Period