Lexus Racing Pavilion
Lexus Racing competes against North America’s top sports car teams. Their goal is to develop a motorsports culture that inspires passion in Lexus engineers to develop technologies, capabilities, component ideas and performance philosophies that can be implemented both on the track and in production vehicles.
The Lexus Racing experience and hospitality trailer, designed and built by MC², appears at eight IMSA racing series events to provide the best views and brand experience. The interior includes a hospitality and entertainment area with a big screen for race viewing and streaming Lexus news. Activations include an RCF GT3 show car display, a driver reaction/response challenge game and leaderboard, a gift portal vending machine, a VR experience, merchandise display and a consumer lounge.