AT&T AdWorks’ Media Lab is an immersive sales environment—a workshop-style space where CMO-level clients engage with emerging ad solutions and technologies. MC² engineered the original designs, built and installed the components, and managed the project and all of its creative partners.

The new AT&T AdWorks Lab shows the future of media consumption and how marketers can most efficiently reach their targets across any platform. The Adworks Media Lab embodied AT&T's B2B capabilities utilizing consumer data insights and campaigns abilities.