MC² Takes Home Two Experience Design & Technology Award Recognitions for 2023


The Experience Design & Technology Awards, presented by Event Marketer, celebrate excellence in the event industry by honoring outstanding achievements and innovations in experience design, technology integration, and event planning. 

MC² and its partners are thrilled to announce SK Group and Disney have each been awarded Silver for the categories Best Combination of Event Technologies and Best Overall B-to-B Environment! 


SK Group at CES 2023 

The Best Combination of Event Technologies category recognizes the seamless integration of multiple technologies to create immersive and engaging event experiences. With the help of MC², Cheil Worldwide and client SK Group showcased their expertise by leveraging state-of-the-art event technologies, pushing boundaries, and delivering unparalleled experiences at CES 2023. 

SK’s commitment to its net-zero tech portfolio for eco-friendly solutions took center stage from the Las Vegas Convention Center. To tell this incredible story, SK Group utilized a plethora of digital interactions throughout its show footprint including a life-size urban air mobility simulator that took show goers on a ride using VR headsets and multi-sensory elements with a glimpse into a dark future with rising sea levels.  


Disney Upfront 2023 

Disney was awarded the prestigious Silver prize in the category of Best Overall B-to-B Environment by Event Marketer. This recognition attributes to Disney's incredible transformation of their 2023 Upfront event, resulting in a captivating experience. 

Disney, along with PineRock and NMR Events, spared no effort in creating a breathtaking spectacle spread across five floors at the Jacob Javits Center in  New York City. The event featured meticulously crafted vignettes, IMAX-like immersions, and captivating visual storytelling, supported by cutting-edge technology. Attendees were treated to a feast for the senses, with screens displaying state-of-the-art content throughout the venue. 


VP of Marketing at MC², Bruno Silva, states, “We extend our warmest congratulations to SK Group and Disney, along with Cheil Worldwide, NMR Events, and PineRock on these remarkable achievements.” He continues, “This recognition is a testament to their innovation, talent, and collaborative spirit.”  

Congratulations to all parties involved for a great end to the 2023 season!

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