MC² Takes Home Two Experience Design & Technology Award Recognitions for 2023
The Experience Design & Technology Awards, presented by Event Marketer, celebrate excellence in the event industry by honoring outstanding achievements and innovations in experience design, technology integration, and event planning.
SK Group at CES 2023
The Best Combination of Event Technologies category recognizes the seamless integration of multiple technologies to create immersive and engaging event experiences. With the help of MC², Cheil Worldwide and client SK Group showcased their expertise by leveraging state-of-the-art event technologies, pushing boundaries, and delivering unparalleled experiences at CES 2023.
SK’s commitment to its net-zero tech portfolio for eco-friendly solutions took center stage from the Las Vegas Convention Center. To tell this incredible story, SK Group utilized a plethora of digital interactions throughout its show footprint including a life-size urban air mobility simulator that took show goers on a ride using VR headsets and multi-sensory elements with a glimpse into a dark future with rising sea levels.
Disney Upfront 2023
Disney was awarded the prestigious Silver prize in the category of Best Overall B-to-B Environment by Event Marketer. This recognition attributes to Disney's incredible transformation of their 2023 Upfront event, resulting in a captivating experience.
Disney, along with PineRock and NMR Events, spared no effort in creating a breathtaking spectacle spread across five floors at the Jacob Javits Center in New York City. The event featured meticulously crafted vignettes, IMAX-like immersions, and captivating visual storytelling, supported by cutting-edge technology. Attendees were treated to a feast for the senses, with screens displaying state-of-the-art content throughout the venue.
VP of Marketing at MC², Bruno Silva, states, “We extend our warmest congratulations to SK Group and Disney, along with Cheil Worldwide, NMR Events, and PineRock on these remarkable achievements.” He continues, “This recognition is a testament to their innovation, talent, and collaborative spirit.”
Congratulations to all parties involved for a great end to the 2023 season!
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