May 20, 2025

MC² Announced As Best of CES 2025 Winner

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PARAMUS, NJ – Earlier this year, MC² announced EssilorLuxottica, Samsung Electronics, and John Deere Agriculture as finalists for EXHIBITOR Group's Best of CES 2025 List highlighting the Top 20 exhibits on the show floor. We are proud to announce, the list of winners has been revealed during the 2025 EXHIBITOR Live conference with two of our three finalists taking top honors, and one incredible honorable mention. 

Samsung Electronics – #1  

We are proud to announce, Samsung Electronics walked away with top honors as the number one ranked exhibit on the show floor and shockingly enough, this is a first for our client, but not for the Cheil and MC² partnership after witnessing SK Telecommunications, Ltd. take similar honors in 2022 as the best of the best. Prior to this year's CES, Samsung Electronics' highest rank was 3rd in 2023, 2022, 2018, and 2016 while exhibiting as Samsung Galaxy.  

 

Covering an astounding 290′ x 130′ (80 x 40 meters), Samsung Electronics show presence unveiled its new ‘AI for All' vision with the focus of making artificial intelligence an everyday experience across its product ecosystem. Prior to the expo hall's grand opening to over 140,000 attendees, our team supported Samsung Electronics and Cheil Worldwide during its invite-only event, First Look, offering stakeholders, media, and VIP personnel with an exclusive hands-on experience with many of its newest products as shown below. 

A big surprise at this year's CES was Samsung unveiling its official partnership with fellow MCH Group sister company, Art Basel as both brands looked to bring high-quality art to a wider audience through the recent launch of a new Art Store collection featuring over 20 pieces from Art Basel Hong Kong available exclusively on Samsung Art TVs. To celebrate this new global partnership, along with its collaboration with seven renowned art institutions including MoMa, the MET, and Musée d'Orsay, the Home for Art zone greeted CES attendees a unique cultural experience using image mapping, Samsung's cutting-edge displays, and more, but don't take our word for it. 

Click below to witness this jaw-dropping experience below. 

John Deere Agriculture – #20 

While having a presence at CES before, 2019 marked the first large-scale display for John Deere showcasing its technological advancements in agriculture taking the tech world by storm. Fast forward to today and our client has been recognized as a Top 20 exhibit five of the last six years! Quickly becoming one of CES' must-see exhibits, John Deere has astonished show attendees year in and year out as it revolutionized an industry as a whole aiming to demonstrate its latest technology, including its self-driving autonomous systems and fully electronic equipment. 

For CES 2025, our client partners rounded out this year's Best of CES List coming in as the 20th top ranked exhibit. This year offered a newer design spanning across 80′ x 100′ ft (25 x 30 meters) in the Las Vegas Convention Center's West Hall.  

EssilorLuxottica – #21 

After landing on the Top 20 list at CES 2024 in its inaugural year, our client at EssilorLuxottica fell just short of this year's list coming in one spot out as the 21st top ranking exhibit on the show floor, which still deserves an incredible round of applause considering this year's show welcomed over 4,500 total exhibitors across multiple venues. With a newer design and enhanced attendee journey, EssilorLuxottica utilized its 50′ x 50′ (15 x 15 meter) show presence to introduce its consumer to Nuance Audio, a ground breaking hearing aide solution, its latest Ray-Ban x Meta collaboration, and more.  

To read more or access the full list of this year's Best of CES, please click here.  For any questions or content inquiry, please contact marketing@mc-2.com.