Shell Polymers SP360 Experience
Polymers 360 showcased the capabilities of Shell’s new $6B polyethylene plant to the North American market through an on-site, custom built and programmed immersive dome experience. Guests enjoyed an interactive journey, learning about the innovative technology and new standards of customer service and sustainability efforts towards its net-zero emissions by 2050. Shell is introducing to the polymers industry through custom created digital content projected within the dome and a scale model of the plant with an augmented reality (AR) interface.
MC2 custom designed and built the Shell Polymers 360 Dome. Additional work built and activated on-site included: the design, production, and installation of graphics wrapping the exterior dome structure and interior display; programming with custom-created digital content displayed on a integrated technology platform and an adjoining hospitality structure.
- Event Attendees: 550
- Project Length:
- Event Date: May 16-21, 2022
- Total Development (From SOW): 18 Mo
- Strategy: 12 Months
- Install: 2 Weeks
- Deconstruction: 5 Days