With record-breaking crowds filling the floor at NACS 2025, Reynolds American made a bold entrance with a refreshed exhibit designed to stand out among the show’s biggest attractions. Over 25,000 attendees from 73 countries moved through a high-energy environment that delivered both excitement and education across a 4,800 sq. ft. footprint. 

MC² partnered with Reynolds to bring a mix of interactive touchpoints to life — from getting inches away from an Arrow McLaren IndyCar to testing their skills on a NASCAR track via racing simulators. Each experience gave visitors a dynamic way to engage with the brand while exploring what’s new in the Reynolds portfolio. 

Couldn’t make it to Chicago? Here’s how Reynolds delivered one of this year’s most action-packed stops at NACS. 

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