Reebok European Tour
To introduce fitness trainers to the future of the workout — completely immersive fitness training — Reebok teamed up with LesMills, a fitness software developer for a tour of Europe and the British Isles. Shipping containers were put to use as architecture while light show workouts demonstrated the concept. The 6-month immersive experience toured London, Stockholm, Berlin, Amsterdam, Paris, and Barcelona. Each location was outdoors in a public park or open urban space.