Motorola LACR Virtual Event
After the live events world turned a bit upside down amid COVID-19 restrictions, Motorola Solutions looked for a new way to connect and engage their Latin America Caribbean Region. With the decision to go digital made, Motorola Solutions and MC² collaborated to turn a physical exhibit into a virtual experience. Employing a virtual experience enabled Motorola Solutions to stay connected, inform their customers and partners of new products, and collect valuable metrics to power their business decisions.
The goal was to bring as much of the connection found in a live interaction to life, via an online platform. Attendees were to experience the ease and versatility of a virtual experience- all in the native language of the region.
The end result was a culmination of a true collaboration between Motorola Solutions and the MC² digital team. Our digital strategists and tacticians guided their team on a built-from-the-ground-up exploration of best practices for creating an engaging experience.
Compelling graphics and intuitive wayfinding were melded with language and cultural nuances.
Every step of the development was carefully crafted to incorporate the language and cultural differences of a Latin American audience.