This multiple-location, stand-alone, temporary structure for electronics giant Samsung’s mobile device and consumer electronics products worked both inside a mall or outdoors on a plaza. Working directly with Samsung’s agency, we engineered the initial design to meet the requirements of each of the half-dozen municipalities involved. The 30x30-ft glass-walled Studios had nine different modules for product displays, showcases, and consumer activations. The project also offered an opportunity to engage our consumer events prowess with an opening night concert for the Las Vegas location featuring DJ Marshmello.
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