Strategy – MC².com https://www.mc-2.com MC² is an award-winning brand experience solutions agency. Thu, 02 Jul 2026 18:57:05 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.mc-2.com/wp-content/uploads/2022/05/MC²_Black_Outline-100x100.png Strategy – MC².com https://www.mc-2.com 32 32 Four Steps to a Successful Trade Show Experience https://www.mc-2.com/four-steps-to-a-successful-trade-show-experience/ Wed, 28 Feb 2024 16:54:16 +0000 https://www.mc-2.com/?p=46951 Creating impactful experiences at trade shows is crucial for any brand looking to stand out. We place an emphasis on the importance of setting specific, measurable goals, such as sales targets or lead generation, to ensure your efforts are focused and outcomes can be quantified.

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]]> 5 Wild-and-Crazy Experiential Marketing Examples https://www.mc-2.com/5-wild-and-crazy-experiential-marketing-examples/ Mon, 27 Jan 2020 14:14:00 +0000 https://coppola.qodeinteractive.com/?p=5075 Trying to create an event that’s more than just an event? These experiential marketing examples from all over the world are out-of-the-box, over-the-top, and totally inspirational.

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]]> Kia Refreshes 25,000 EDM Fans with a Human Car Wash nonadult How Pop-Up Stores Are Changing the Retail Landscape https://www.mc-2.com/how-pop-up-stores-are-changing-the-retail-landscape/ Sat, 05 Oct 2019 00:59:00 +0000 https://coppola.qodeinteractive.com/?p=5687 More than ever before, pop-up stores are, well, popping up all over the place. Today, retailers are trading their brick-and-mortar storefronts for temporary shops.

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]]> MC² Accelerates Fan Engagement at the Toyota Racing Experience nonadult How to Enhance Fan Experience through Omnichannel Campaigns https://www.mc-2.com/how-to-enhance-fan-experience-through-omnichannel-campaigns/ Thu, 15 Aug 2019 23:28:00 +0000 https://www.mc-2.com/?p=41687 Regardless of what form fandom takes, whether it be a family with season tickets to their favorite sports team or a teenager obsessing over the latest 2K franchise, one obvious factor ties everyone together: passion.

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]]> Experiential Marketing in Music and Beyond: How Creators Stand Out https://www.mc-2.com/experiential-marketing-in-music-and-beyond-how-creators-stand-out/ Tue, 07 May 2019 22:37:00 +0000 https://www.mc-2.com/?p=41465 We’ve talked about what a robust tv and film marketing strategy looks like, but how can experiential marketing help musicians and artists break through the competition, bypass some of the difficulties that come with the shifting landscape of their industry, and gain widespread attention?

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]]> The Value of Location-Based Entertainment for IP Holders https://www.mc-2.com/the-value-of-location-based-entertainment-for-ip-holders/ Thu, 04 Apr 2019 06:15:00 +0000 https://www.mc-2.com/?p=41731 It’s one thing to read about the magic of Hogwarts in J.K. Rowling’s critically acclaimed series, but it’s an entirely new experience when you walk through the gates of the Wizarding World of Harry Potter at Universal Parks & Resorts. Suddenly, the spells and creatures and daring heroes are no longer a fantasy – they’re real.

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]]> Bird Box Film Inspires Breathtaking Experience For Netflix Road Show nonadult Best Experiential Marketing Campaigns: What the Streaming Giants are Doing Right https://www.mc-2.com/best-experiential-marketing-campaigns-streaming-giants-right/ Wed, 13 Feb 2019 19:03:00 +0000 https://coppola.qodeinteractive.com/?p=5430 Most of us these days have cut the cable cord and waved goodbye to our satellite dishes for the ease of online streaming services.

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]]> Bird Box Film Inspires Breathtaking Experience For Netflix Road Show nonadult Bird Box Film Inspires Immersive Location-Based Experience For Netflix https://www.mc-2.com/bird-box-film-inspires-immersive-location-based-experience-for-netflix/ Thu, 24 Jan 2019 16:50:00 +0000 https://www.mc-2.com/?p=43426 Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative way to engage the audience was to have them experience what the characters experienced in the film. They married an in-story immersive experience to the idea of a moving billboard. The result was a double-decker bus wrapped with Bird Box imagery and promotion … with a Bird Box experience hidden inside.

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]]> Engagement First: Why Experiential is the Key to TV & Film Marketing https://www.mc-2.com/engagement-first-experiential-key-tv-film-marketing/ Wed, 28 Nov 2018 21:53:00 +0000 https://www.mc-2.com/?p=41328 Picture an all too familiar scene. It’s Thursday night after a long day at the office and your goals for the night are simple: stream a movie and drink a glass of wine. You open up your streaming-service-of-choice and WHAM, the possibilities are endless.

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]]> Strategy Archives | MC².com nonadult Transform your Trade Show Exhibit Staffers into Selling Machines https://www.mc-2.com/transform-trade-show-exhibit-staffers-selling-machines/ Thu, 15 Nov 2018 20:49:00 +0000 https://www.mc-2.com/?p=41276 What’s the most important asset of your trade show exhibit? Well, as exhibit designers, we’d love to tell you that it’s the exhibit itself.

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