NACS 2025 brought big energy to Chicago, and The Hershey Company proved why they’re a must-see stop on the show floor. From new product debuts like the Reese’s OREO® Cup and Dot’s Pretzels Homestyle Buffalo Flavor, Hershey delivered one of the most anticipated showcases of the week. 

MC² supported a high-traffic brand environment built to spotlight Hershey’s latest innovations while giving attendees a taste of what’s next. Between fresh-baked Hershey recipes, hands-on sampling, and soft-serve topped with fan-favorite flavors, visitors experienced the full spirit of the brand up close. 

Missed NACS this year? Here’s how Hershey brought the sweet side of innovation to Chicago. 

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