EssilorLuxottica, a leading manufacturer and designer in fashion eyewear, approached MC² with one clear objective – create an interactive presence showcasing two of its key brands in Oakley and BLIZ Eyewear at the 2024 EUROBIKE Show.​

Through seamless collaboration, MC² ensured our client’s presence took pole position in front of over 35,000 attendees at the Messe Frankfurt.  From July 3-5, cycling enthusiasts, athletes, and vendors alike made their way into Frankfurt, DE to get an up close and personal look into the latest in activewear, eyewear, and more!

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