On May 14, 2024, over 4,000 attendees made their way to New York City for the 2024 Disney Upfront. Kicking off the event with Disney CEO Bob Iger, the Walt Disney Corporation rolled out the ‘blue carpet' for guest speakers consisting of actors, sports figures, media personnel, and more including Oprah Winfrey, Jason Kelce, Jimmy Kimmel, Kim Kardashian, and more. Throughout the night, attendees got a first look at many upcoming Disney titles across its media conglomerates including ESPN+, Disney+ and more. At the end of the night, guests made their way to the Disney Upfront After Party event for live entertainment, F&B, and more.

In a collaborative effort between NMR Events, MC² and PineRock, our team took part in a 450+ crew turning the Jacob Javits Convention Center into an environment worthy of Disney's magic and allure. From a custom-built presentation space featuring 350 feet of linear tile capturing every moment of Disney content to four cosmic hero screens towering over the crowd at 34 ft by 24 ft. The After Party included a 22-piece string orchestra playing modern renditions of Disney classics to a dynamic 100 ft by 10 ft high LED wall showcasing Disney stories through 3D elements.

As the leading media streaming platform, Disney's future was clear after Upfront – it's here to stay and setting the bar high for each of its platforms.