A CLIENT PARTNERSHIP SINCE 1973
MC² has become a trusted expert for Canon’s face-to-face marketing providing evaluations of the importance of their shows, the effectiveness of their shows, and managing their budget wisely for over 30 years.
Our client partnership with Canon USA began in 1973. Our dedicated MC² Canon account team has continuously served the account since its inception in 1999.
We have an intimate understanding of Canon’s products and marketing goals. We are able to serve each marketing group while being attentive to the overall brand-marketing message because of our proactivity in raising concerns and discussing solutions. We help to maintain the balance between the brand-building goals of the marketing team and the sales objectives of the product groups.
Our objective is to be a conduit for memorable Canon experiences. One who looks out for their interests protects the brand, ensures results, and provides value. Additionally, we act as a partner between Canon and their third-party agencies. In some sense, we are a caretaker for Canon’s partnerships in the trade show environment.
- 330-35 deployments, nationwide, annually
- Sizes range from 100 to 150,000 sq/ft
- Length of largest deployment: Canon Expo NYC: 5-day set up, 2-day show, 2-day dismantle