Wüsthof Exhibit @ IHA

This "best large exhibit," themed “The Perfect Slice,” was value engineered by MC² for their U.S. activation at IHA (International Home + Housewares Show). Every wall is tilted in a different direction creating crazy corners and pointy angles. Through meticulous engineering incorporating factors like height, weight, and angle, each of the 12 walls was tilted at a 10-degree angle from the floor. Each expanse was wrapped in fabric that was itself patterned to line up perfectly around the angled corners and edges thus creating a vivid platform for Chef Mike to put the knives to work.

Client Wüsthof
Place Chicago, Illinois

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