PepsiCo landed in New Orleans to ignite Super Bowl weekend with three headline-making activations. From a surprise set by Seal and a cooking demo with Martha Stewart to meet-and-greets with NFL legends, every moment was engineered to electrify fans.

Throughout the weekend, thousands moved through immersive lounge experiences, sampled game-day refreshments, and snapped selfies with their favorite football stars. By blending live performances, premium hospitality, and athlete appearances, PepsiCo’s Super Bowl LIX program didn’t just warm up the crowd—it owned the spotlight.

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