Interview – MC².com https://www.mc-2.com MC² is an award-winning brand experience solutions agency. Thu, 23 Jul 2026 16:52:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://www.mc-2.com/wp-content/uploads/2022/05/MC²_Black_Outline-100x100.png Interview – MC².com https://www.mc-2.com 32 32 The Experiential Edit, Vol. 4: Heather Casteel, SVP of Operations, Experiential at MC² https://www.mc-2.com/the-experiential-edit-vol-4-heather-casteel-svp-of-operations-experiential-at-mc%c2%b2/ Thu, 23 Jul 2026 16:50:39 +0000 https://www.mc-2.com/?p=53276 Heather Casteel, SVP of Experiential Operations at MC² shares her perspective on leadership, creative problem-solving, community building, and why the strongest brand experiences begin with storytelling and end with lasting human connection.

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]]> The Experiential Edit, Vol. 3: Simon Waloszek, Creative Director at MC² https://www.mc-2.com/the-experiential-edit-vol-3-simon-waloszek-creative-director-at-mc%c2%b2/ Thu, 02 Jul 2026 14:29:47 +0000 https://www.mc-2.com/?p=53185 In this edition of The Experiential Edit, Simon Waloszek shares his perspective on experiential marketing, creative risk, AI, and why the most memorable brand experiences are the ones that make people feel something.

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]]> The Experiential Edit, Vol. 2: MacKenzie Steffens, Executive Producer, Experiential at MC² https://www.mc-2.com/the-experiential-edit-vol-2-mackenzie-steffens-executive-producer-experiential-at-mc%c2%b2/ Wed, 10 Jun 2026 21:04:46 +0000 https://www.mc-2.com/?p=53053 MacKenzie Steffens knows that creating unforgettable experiences takes far more than creativity alone. As Executive Producer of Experiential at MC², she brings brand stories to life through large-scale activations, global tours, and immersive events that leave lasting impressions on audiences around the world.

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]]> The Experiential Edit, Vol. 1: John Gilson, Head of Experiential and Live Events at MC² https://www.mc-2.com/the-experiential-edit-vol-1-john-gilson-head-of-experiential-and-live-events-at-mc%c2%b2/ Wed, 03 Jun 2026 15:14:22 +0000 https://www.mc-2.com/?p=52960 We sat down with John Gilson, Head of Experiential and Live Events at MC², to talk about career beginnings, creative processes, audience impact, and why experiential and live events continue to matter more than ever.

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]]> Squared Away – The Experiential Arm https://www.mc-2.com/squared-away-the-experiential-arm/ Wed, 09 Jul 2025 15:53:26 +0000 https://www.mc-2.com/?p=51906 We’re stepping out from behind the trade show walls and diving into the strategy, storytelling, and structure behind one of the fastest-growing areas of our business: experiential and live events.

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]]> Squared Away – The Sleeping Giant https://www.mc-2.com/squared-away-the-sleeping-giant/ Wed, 02 Apr 2025 13:09:34 +0000 https://www.mc-2.com/?p=51584 While CES may kick off the year with a bang, NRF is the quiet force that follows—bold in presence, fast in execution, and essential for brands looking to make an early splash in retail and tech.

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]]> Squared Away – Conveniently Convenient: Exhibiting at NACS https://www.mc-2.com/squared-away-exhibiting-at-nacs/ Mon, 27 Jan 2025 16:57:11 +0000 https://www.mc-2.com/?p=51421 Ever get hungry walking the show floor? If so, then you've missed attending NACS where the show floor turns into your favorite convenience store shelves!

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]]> MC² Announces Kevin Nalepka as President https://www.mc-2.com/kevin-nalepka-president/ Thu, 19 Dec 2024 19:26:35 +0000 https://www.mc-2.com/?p=51238 MC², an MCH Group company, has announced Kevin Nalepka as President effective immediately.

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]]> Hispanic Heritage Month ’24 https://www.mc-2.com/hispanic-heritage-month-24/ Tue, 22 Oct 2024 19:28:44 +0000 https://www.mc-2.com/?p=49934 From September 15th to October 15th, we come together to celebrate Hispanic Heritage Month, a time to honor the Hispanic community's influence and contributions within the United States of America.

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]]> Squared Away – Anniversary Episode: 25 Years of MC² https://www.mc-2.com/squared-away-anniversaryepisode/ Thu, 29 Aug 2024 17:50:53 +0000 https://www.mc-2.com/?p=49403 What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999?

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