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During ConExpo, the construction industry’s biggest trade show, Caterpillar took over a massive ballroom in Caesar’s Palace to entertain and celebrate its valued dealers and key customers.
The experience began with a dramatic entry tunnel intended to transition visitors from a tradeshow mindset to a privileged party atmosphere.
Caterpillar looked to MC² to design and execute every
element of this event, including hospitality, entertainment, and an
event setting that would set Caterpillar apart.
MC² provided acrobatic performers, a DJ, an electric harp player, original music and five bars in addition to all show services and production.
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