As a founding partner in “Daytona Rising,” a $500 million transformation of the legendary Daytona Speedway to the first Motorsports Stadium, Toyota turned to MC2 to engage with fans year round. The Toyota “Injector” covers more than 166,000 square feet of branded indoor and outdoor space and includes the largest Toyota logo in the U.S. All designed, fabricated and installed by MC2.
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client
Toyota
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size
Large
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type
Environment
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industry
Automotive, Sports
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location
United States
“We hit it out of the park. Outstanding!”
—Jack Hollis
Group Vice President, Marketing
“It could not have turned out better.”
—Ed Laukes
VP, Marketing Communications And Motorsports
Toyota Motor Sales, USA, Inc.