With #1 products in every industry category,
RJR Reynolds sought to unify their brand diversity under a common corporate message of Transforming Tobacco.
MC² translated the concept of diversity, congregated into the physical form of a city—RJR City—where people meet, celebrate, relax, discover and enjoy.
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client
RJReynolds
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size
Large
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type
Exhibit
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show
NACS
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industry
Consumer products
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location
USA
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special features
Visit: Ecoflex™