The Kia Soul Station showcased the first-ever “human car wash” experience at 3 major EDM ( Electronic Dance Music) festivals in Chicago, Tampa, and New York City, with an estimated audience of 220,000 music fans.
Over 25,000 festival-goers engaged in the Soul Station car wash, packed with a 16-foot wide misting arch, foam cannons, spinning brushes and drying fans.
EDM festival lovers also got a glam makeover at the “Shine Station” with glitter and body paint.
The Soul Station also featured two latest Kia Soul GT models for attendees to check out.
From a tablet, music fans could explore the SiriusXM All Access package and sample music from its popular EDM channels, including BPM, Diplo’s Revolution and SiriusXM Chill. Over 100 direct Kia car sales were recorded at the festivals.
On-air personalities did live interviews with guest DJ’s and other EDM celebrities to create social buzz about the event.
A branded dance floor was created for festival-goers to have fun, compete for prizes and listen to the SiriusXM top 3 EDM channels.
More than 2.5 million social impressions were posted online as music fans enjoyed sharing instagrammable moments at the Kia Soul Station.
Sunset Music Festival, Spring Awakening Festival and Electric Zoo Festival
Chicago, Tampa and New York City
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