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Environmental Media Awards (EMA) has been the only award program solely devoted to celebrating the entertainment industry’s environmental efforts. Producers, directors, actors, writers, musicians and celebrities that are nominated for an EMA Award share a passion for the environment.
At the Environmental Media Awards in Hollywood, event sponsor, Toyota, turned a traditional gas station into a lush park.
MC² transformed a typical gas station into a lush park where Award Night guests could “fuel up” with a natural experience that touched all of the senses.
Product specialists were on hand to answer questions about the cars and identify guests for the white-glove, Mirai VIP Test Drive program — one of the intended goals of the activation.
Guests were invited to a slow motion video and photo shoot using nature-inspired props like rose petals to toss in the air.
A fully stocked wheatgrass bar provided guests with a natural boost of green energy. A laser machine on site personalized the Toyota-branded shot glasses on the spot for guests to bring home.
Toyota Motor NA
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