To create a memorable and shareable moment—while breaking the typical “ride & drive” formula for automotive journalists—Lexus and its agency, Team One, chose MC2 to bring their concept to life: the world’s first drift roulette wheel.
The “ball” was a Lexus ISF driven by World Drifting Champion, Ken Gushi. The “wheel” was a 70’ in diameter roulette wheel that MC2 installed at the Las Vegas Motor Speedway.
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client
Lexus
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size
Small
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type
Event
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show
Proprietary
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industry
Automotive
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location
United States
“The most creative demonstration we’ve witnessed live from a car company.”
—Automotive journalist