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Unlike any other sports venue, the Florida Hospital injector at Daytona International Speedway greets fans with a flowing waterfall that represents life and vitality, a cooling mist wall, and an overhead video canopy. MC2’s designs transform the concrete and steel into a garden-like experience of the four seasons and a starry night sky.
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client
Florida Hospital
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size
Large
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type
Environment
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industry
Healthcare, Sports
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location
United States
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special features
Visit: MediatectureTM
“This experience at the Speedway is a game changer and has really opened all the racetracks’ eyes as to what experiences they can give racetrack fans.”
—Jamie McMurray
NASCAR Sprint Cup Series driver and Florida Hospital ambassador
Chief Operating Officer of Florida Hospital
“MC2 understood our brand so well, we wondered, ‘Were you bugging our offices?’”
—Darlinda Copeland
Chief Operating Officer