Technology and the Toyota Mirai

Boston learned about hydrogen fuel cell power from Toyota’s Mirai display at the city’s HUBweek event

With a chromed Mirai perched atop a shipping container, guests took the Mirai Cross-Country Trek—an augmented reality experience.

As they navigated their virtual Mirai cross country, guests learned about the benefits of hydrogen fuel cell vehicles.

Finally, a 3D model of the Mirai “drove” on screen. Guests could physically walk around the virtual vehicle to see it from all angles.

Guests then tested their recall—winning prizes for accuracy. The A/R experience aided recall over traditional methods.

Guests were also given the experience of driving the Mirai on Boston streets.