The Toyota Racing Experience pushed fan engagement into full throttle, with an unforgettable event for NASCAR enthusiasts.

Thrill ride seekers were given the opportunity to experience the latest and greatest vehicles from the Toyota lineup.

Covering 90,000 square feet of entertainment, fans were given over 1,400 thrill rides in just 2 days at the Las Vegas Motor Speedway.

Entertainment arenas were spread across the speedway grounds, giving fans an opportunity to interact and engage with several experiential stations.

Both customers and fans had a chance to meet NASCAR driver Martin Truex, Jr. and receive his autograph on branded memorabilia.

One of the interesting swag giveaways at the Toyota Racing experience included a 3D modeled miniature car for fans to take home.

Pop-up shops, with limited-edition merchandise, were set up along the perimeter of the arena and set the scene for one-on-one sessions with product specialists.