Experiential Advertising Campaign – MC².com https://www.mc-2.com MC² is an award-winning brand experience solutions agency. Wed, 24 May 2023 15:52:44 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.mc-2.com/wp-content/uploads/2022/05/MC²_Black_Outline-100x100.png Experiential Advertising Campaign – MC².com https://www.mc-2.com 32 32 Bird Box Film Inspires Immersive Location-Based Experience For Netflix https://www.mc-2.com/bird-box-film-inspires-immersive-location-based-experience-for-netflix/ Thu, 24 Jan 2019 16:50:00 +0000 https://www.mc-2.com/?p=43426 Executive Creative Director Richard Sears and Senior Creative Producer Melissa Beery read the script and Josh Malerman’s book. They knew instinctively that the most provocative way to engage the audience was to have them experience what the characters experienced in the film. They married an in-story immersive experience to the idea of a moving billboard. The result was a double-decker bus wrapped with Bird Box imagery and promotion … with a Bird Box experience hidden inside.

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